BT - Baby Monitor Range

Helping BT become the UK’s No. 1 baby monitor brand

Alloy helped BT explore emergent Broadband technologies, and how they could allow the BT brand to be extended into new markets and develop new revenue streams. One idea was a baby monitor – an existing market with products using analogue technology to provide an audio link between parents and children.

We re-purposed DECT technology used in BT telephones to enhance audio quality and add functionality. We used experience-led design method to make BT’s devices better suited to parents and babies’ needs. They became market-leading products, winning plaudits from Mumsnet & Mother & Baby Awards, generating £millions in revenue for BT, and winning many design awards including our favourite DBA Design Effectiveness Award.

The latest range includes video feeds, and enables connection to the Internet of Things, opening up new possibilities for connection and communication between parents and their children. See similar baby care projects for BT and Arlo on our work page.