BT TV Box Pro

An iconic touchpoint for the next generation of BT’s IP TV service.

The new ‘Pro’ BT TV box is the spearhead platform for BT’s new generation IP TV experience. Its leading-edge technology, including 4K HD recording, Dolby Atmos audio and up to 600 hours of high-res recording time, make it future-ready. It is also the launch platform for BT TV’s new, highly intuitive user interface. The system includes 2 physical devices: the set-top-box itself and the remote control.

An experienced led approach - Alloy’s designs don’t just follow visual trends, they are purposeful outcomes of a proven philosophy and demanding team culture. On BT TV Pro, we built on client goals and did more to anticipate future ‘in-life’ customer scenarios.

A more sustainable approach

The unit has been designed to be compatible with BT’s sustainable ‘closed loop’ setup for its service delivery products. The entire visual impact of the set-top-box is created by a single, uncoated moulding that takes all the daily wear and tear. This makes it easier to refurbish and re-use devices, as well as simpler to recycle the worn top mouldings.  

Carefully designed, down to the smallest detail

When asked to describe what makes Alloy different, we’re pleased to hear that clients usually say: attention to detail.  The BT Pro is a typical expression of this. With a simple product form factor, every decision counts, and not just for aesthetic reasons. Our additional focus on experience, sustainability, inclusivity and brand identity demands a diligent creative approach to every detail, on every face of every device.

Extensively user-tested at every stage

Quickly anticipating the real-world experience outcomes of design decisions is fundamental to design thinking. Our experience-led methods go well beyond ‘image’ prototypes. From very early on in the design phase, we include simulation of typical user interactions and behaviour to inform how a design should evolve.