
Gioteck are a gaming accessories challenger brand manufacturing controllers, headsets, seats and other accessories for the console & PC gaming markets. It is hugely competitive, with brands such as Turtle Beach & Tritton competing alongside established technology brands such as Logitech & Microsoft.
Through a series of workshops, we helped Gioteck devise an innovation strategy to grow the brand in this ever evolving market. To date, we have launched a range of gaming headsets and a gaming seat aimed at younger users.