Kuster - Baby Range

A new born baby care range

In 2008 Alloy was tasked with developing a modern family of products to stand out in what was a saturated baby care market. Multiple product directions and areas were explored from roll up mats to sleeper cots, the eventual decision was to design a changing mat, baby bath and high chair. User insights and evaluation were gained through nursery and in-home visits with the target audience, this aided us in the development of the best user experience for these sets of products.

The main challenges presented to the team throughout the design process was to create a family of products that were all portable, easy to clean and comfortable to use for both the baby and parent. Particular detail was taken on the towel pattern for the changing mat, we wanted to develop a pattern that was both calming, fun and relaxing for the users - we achieved this through rounds of user testing and evaluation until the target parents and children were satisfied.

This project received full support from our stat-up package and involved the Alloy team taking the range through our rigorous design process and then into presenting the concept to retailers Boots and John Lewis for where the idea could receive funding and be put into manufacture. The range was developed for DFM and then available for the client to take the product into production under a separate brand. We took joint risk with the client in order to bring this idea to market.