Samsung - Innovation

Co-creating disruptive, yet practical, innovation - Samsung PIT

Samsung are renowned for their innovation and design capabilities. Alongside the traditional creative and technical specialists supporting this effort, Samsung have created a number of Product Innovation Teams (PIT) to develop IP and drive Samsung business growth within a 5 year time-frame.

Alloy collaborated with the London PIT team on numerous projects exploring innovation within the washing, cooking, mobile computing, entertainment and printing product categories.

Our role was to define and deliver challenging ideation workshops that informed a wide range of ideas to be tested, refined and developed into compelling propositions and business cases. Our full range of innovation projects can be seen on the rest of the work page.

The nature of these projects means we can’t share too much information about them, but we are able to say that we have helped to grow the Samsung IP portfolio, some of which have already helped to grow the Samsung brand.