Product Design Agency | Industrial Design Consultancy

Digital Design

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Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley.


We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.

 
 

Our Digital Design Process

 

Discovery

The discovery phase is where we learn about your ideas, research your market, and understand what your customers need. This helps us create a clear plan to design a product that works for both your business and your users. This includes:

- Competitor analysis
- Product and feature landscape
- Highlight Key opportunities
- Conduct User research

 

UX & Workflow Design Strategy

This phase focuses on creating a smooth and intuitive experience for users by mapping out both the step-by-step run through of your product, and how they would interact with it. This ensures that every step is easy to follow, making the product experience more enjoyable and efficient for users. This includes :

- Create initial work flows
- Create sitemap

 

Wireframe Prototyping and Testing

This phase involves creating simple schematic layouts of your product to show how it will work and how the user will interact with it, without implementing the final design details. These wireframes are then tested with users to gather feedback and make improvements before moving forward with the full design. This includes:

- Create interactive wireframe designs of product
- Test usability with key users
- Iterate concepts based on user testing results

 

GUI Design

The GUI Design phase is where we create the visual look of your product, including buttons, icons, colours, typography, and layouts that users interact with. This stage ensures the interface is not only visually appealing, but also intuitive to use and navigate. This includes:

- Explore visual design identity (including brand iconography and colour palette)
- Apply GUI concepts to key work flow screens
- Review with key users
- Iterate and refine design based on feedback
- Agree a single visual identity strategy.

 

Refined prototype and testing

At this stage, we will create a detailed and visually accurate version of your product with most features in place, and test it with users to see how well it works and ho they interact with it. Feedback from this stage will help us make final adjustments to ensure the product is polished and ready for launch. This includes:

- Apply chosen GUI design to key workflows
- Create interactive prototypes of key workflows to visualise the products flow and user interactions
- Conduct usability testing with key users to gather feedback and identify issues
- Iterate on the design based on user testing results, refining the user experience

 

Asset Creation & Product roll out

The final phase is where we develop all the visual and functional elements of your digital product, such as icons and graphics, needed for the final product. We will also create any required product workflows using the final design, allowing for easier development. Then, we help launch the product, ensuring everything is ready for users and smoothly introduced to the market. This includes:

- Create GUI assets and components
- Create necessary UI screens and flows

Explore some of our Digital Design projects:

 
 
 
 
 

We help you take your idea to market with our full range of expertise tailored to your needs.