The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour.
We ultimately deliver very precise technical specifications for any aspect that will impact on user experience. We then engage as needed with downstream development teams to ensure fast and faithful implementation of our designs.
Our Product Design Process
Discovery
The discovery phase is where we learn about your ideas, research your market, and understand what your customers need. This helps us create a clear plan to design a product that works for both your business and your users. This includes:
- Competitor analysis
- Product and feature landscape
- Highlight key opportunities
- User research
Concept Ideation
The concept ideation phase is where we develop creative ideas for your product, exploring different ways it could look and function. This stage helps us find the best solutions to bring your vision to life and solve your user’s needs. This includes:
- Explore visual design language themes
- Create concept designs
- Visualise concepts
- CMF Study
Design Refinement and Prototyping
The design refinement and prototyping phase is where we fine-tune the details of your product and create prototypes to test its functionality. This helps us make improvements and ensure the final design is ready for production and meets user expectations. This includes:
- Refine chosen design language
- Revise visuals and CMF study
- Create visual and functional prototypes to test
- Repeat as necessary
Design for Manufacture
The Design for Manufacture phase is where we adapt your product's design to ensure it can be efficiently and cost-effectively produced. This step helps to streamline the manufacturing process, ensuring the product is ready for large-scale production without sacrificing quality. This includes:
- Optimise design for manufacture and assembly
- Creation of 2D and 3D data - drawings, CAD models, specifications
- In-depth manufacturing liaison and ongoing support to bring the product through production
