We work with brands like Samsung and Pepsico to make their front-end innovation more efficient.
Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
Alloy Innovation
Discovery
During the Discovery phase, we will work with you in collaborative workshops to explore your ideas, research the market, and understand customer needs to identify opportunities for innovation. This helps us define clear goals and set the direction for developing a unique and successful product.
- Market analysis
- Collaborative workshops
Initial Proposition
During this phase, we will develop clearer concepts for the ideas created in the discovery phase, outlining any key features and value to customers that we think is vital to implement. This step helps ensure the idea is strong, innovative, and meets market needs before moving forward with development.
- Seed ideas inspired by insights
- Initial proposition ideas
Proposition refinement & testing
Once we have a clear direction to follow, we will fine-tune the product concepts based on collaborative feedback and test it with real users to ensure it works well. This helps us improve the idea, making sure it meets customer needs and is ready for further development.
- Prioritising proposition ideas
- Sketch concept options
- 3D renders for customer testing
- Prototype creation & testing
