We specialise in innovative product design that drives growth and delights consumers, positively impacting both people and the planet
Our work delivers more than just great design.
It fuels growth, engages consumers, and shapes industries
“BT-Device’s long-term partnership with Alloy has played an important role in the growth of our business. To us, it’s a core knowledge asset that adds value to our propositions and keeps our brand strong. The collaboration has endured because it has remained consistently effective yet also adapted continuously to our fast-changing business context."
“The NETGEAR ID team are proud to have won the Red Dot Award for our AirCard 340U, our latest 4G / LTE modem. It was the successful result of a collaboration between Alloy and our own internal design resources to deliver an extremely compact highly usable and consumer friendly product which has been successfully launched in some of our largest service provider markets."
“Since working with the team at Alloy, they have taken every idea we had and transformed it into the best, real-life version of itself. A great agency with even better vision, they are the dream team to work with to bring your ideas to life. Tackling any issues with innovative thinking and next-level designs embedded into every bit of their work.”
“Conventional approaches to product design either gave us products that looked good but couldn’t be made, or bulky products that could be made but were hard to sell. Alloy’s ability to bring together the essential mix of creativity, technology and yet deliver in a tight timescale delivered the solution to this difficult assignment. ”
“Alloy's innovative approach to industrial design has seamlessly integrated form and function, resulting in hardware that not only pushes the boundaries of quantum computing but also boasts an aesthetic appeal that reflects our commitment to cutting-edge technology. Their expertise extends beyond hardware design; they have also ensured a user-friendly experience for our clients as they navigate the complexities of quantum computing. Overall, Alloy's dedication, creativity, and attention to detail have been invaluable ”
“It was a pleasure to work with Alloy, the team provided a highly comprehensive and intuitive exploration of the market and identified strong value added opportunities throughout concept generation and development all within in a category that is challenging to differentiate.”
“Alloy brought a fresh perspective to our project, challenging our initial brief and encouraging us to think differently in order to address the consumer problem we had identified. Their confidence, purposeful approach, and diligence were truly impressive. The collaboration with Alloy resulted in a product that has the potential to upend an otherwise commoditized market. Their innovative ideas and strategic guidance were instrumental in achieving this outcome. I would not hesitate to collaborate with them again in the future.”
Great design is more than just aesthetics, it's about innovation and business impact - every detail matters.
Years of impact
Products launched
Awards won
Partnerships
25 Years of impact
500+ Products launched
80+ Awards won
150+ Partnerships
End-to-end product innovation, all under one roof.
deployed_code Product Design
The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour.
Learn more
Learn more
devices UI/UX Design
Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley. We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.
Learn more
Learn more
smart_display Visualisation & Animation
We help clients bring ideas to life through compelling visualisation and animation that drives alignment and decision-making. Our outputs help teams communicate concepts clearly across functions—from marketing to engineering—long before a physical prototype exists. We often support internal buy-in and investor engagement by creating visuals that are both aspirational and technically grounded.
Learn more
Learn more
factory Design For Manufacture (DFM)
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
Learn more
Learn more
package_2 Packaging Design
We support brands in designing packaging that elevates the product experience while remaining practical to manufacture, ship, and recycle. Our approach balances visual impact with functional performance, ensuring the packaging reflects brand values and protects the product through its lifecycle. We work closely with structural engineers and suppliers to deliver viable solutions from concept through to production.
Learn more
Learn more
lightbulb Innovation & Strategy
We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
Learn more
Learn more
hardware Prototype Design
We create prototypes ranging from early versions of your product, all the way to full working and visual prototypes to test and refine its functionality and design. It allows our designers and your stakeholders to explore ideas, gather feedback, and identify potential issues before full-scale production. Prototyping is crucial for ensuring that the final product meets user needs and expectations effectively.
Learn more
Learn more
crown Brand Identity
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
Learn more
Learn more
computer Website Design
We design websites that align brand expression with user behaviour—helping our clients communicate clearly, convert effectively, and scale confidently. From initial structure to responsive layouts and UI styling, we deliver designs that are both visually refined and technically ready. We often collaborate with in-house teams or external developers to ensure smooth handover and implementation.
Learn more
Learn more
local_shipping Supplier Sourcing
We bridge the gap between design intent and production reality by working closely with manufacturers from early engagement through to final tooling. Our team helps de-risk development by specifying materials and finishes that match both the product vision and the supplier’s capabilities. We regularly support clients through pilot runs, production ramp-up, and ongoing quality discussions.
Learn more
Learn more
handshake Start-up Workshop Support
We partner with founders to help shape product propositions, define early feature sets, and create investor-ready visuals that build confidence. Our cross-functional experience enables startups to make critical decisions faster—balancing ambition with realism. We often remain involved beyond launch, providing design continuity through fundraising, scaling, and iteration.
Learn more
Learn more
support_agent Manufacturing Liaison
We act as an extension of our clients’ teams during manufacturing—bridging the gap between design intent and production output. From pre-production samples to quality control and schedule alignment, we help ensure the final product meets expectations. Our close collaboration with manufacturers helps resolve issues quickly and keeps production on track.
Learn more
Learn more
deployed_code Product Design
The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour.
Learn more
Learn more
devices UI/UX Design
Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley. We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.
Learn more
Learn more
smart_display Visualisation & Animation
We help clients bring ideas to life through compelling visualisation and animation that drives alignment and decision-making. Our outputs help teams communicate concepts clearly across functions—from marketing to engineering—long before a physical prototype exists. We often support internal buy-in and investor engagement by creating visuals that are both aspirational and technically grounded.
Learn more
Learn more
factory Design For Manufacture (DFM)
We ensure your brand is perceived with trust and consistency. From early-stage production planning to material specification and tolerance control, we make sure your final product matches the design intent. We work alongside your manufacturers to improve outcomes, reduce surprises, and deliver quality that scales.
Learn more
Learn more
package_2 Packaging Design
We support brands in designing packaging that elevates the product experience while remaining practical to manufacture, ship, and recycle. Our approach balances visual impact with functional performance, ensuring the packaging reflects brand values and protects the product through its lifecycle. We work closely with structural engineers and suppliers to deliver viable solutions from concept through to production.
Learn more
Learn more
lightbulb Innovation & Strategy
We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
Learn more
Learn more
hardware Prototype Design
We create prototypes ranging from early versions of your product, all the way to full working and visual prototypes to test and refine its functionality and design. It allows our designers and your stakeholders to explore ideas, gather feedback, and identify potential issues before full-scale production. Prototyping is crucial for ensuring that the final product meets user needs and expectations effectively.
Learn more
Learn more
crown Brand Identity
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
Learn more
Learn more
computer Website Design
We design websites that align brand expression with user behaviour—helping our clients communicate clearly, convert effectively, and scale confidently. From initial structure to responsive layouts and UI styling, we deliver designs that are both visually refined and technically ready. We often collaborate with in-house teams or external developers to ensure smooth handover and implementation.
Learn more
Learn more
local_shipping Supplier Sourcing
We bridge the gap between design intent and production reality by working closely with manufacturers from early engagement through to final tooling. Our team helps de-risk development by specifying materials and finishes that match both the product vision and the supplier’s capabilities. We regularly support clients through pilot runs, production ramp-up, and ongoing quality discussions.
Learn more
Learn more
handshake Start-up Workshop Support
We partner with founders to help shape product propositions, define early feature sets, and create investor-ready visuals that build confidence. Our cross-functional experience enables startups to make critical decisions faster—balancing ambition with realism. We often remain involved beyond launch, providing design continuity through fundraising, scaling, and iteration.
Learn more
Learn more
support_agent Manufacturing Liaison
We act as an extension of our clients’ teams during manufacturing—bridging the gap between design intent and production output. From pre-production samples to quality control and schedule alignment, we help ensure the final product meets expectations. Our close collaboration with manufacturers helps resolve issues quickly and keeps production on track.
Learn more
Learn more
FAQ’s
About Alloy
Product Design & Industrial Design FAQ’s
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Alloy is a UK-based product design agency providing industrial design, mechanical engineering, prototyping, and product development services. We help companies take physical products from early concept through to manufacturing readiness and market launch.
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Alloy is based in London and Guildford, United Kingdom. We work with UK and international clients across consumer, industrial, and technology sectors.
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We work with startups, scale-ups, and established companies developing physical +digital products. Typical clients include consumer electronics brands, health and wellness companies, and hardware-led businesses bringing new products to market.
From Idea to Market
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Yes. Alloy supports the full product development journey, from early idea and concept exploration through prototyping, engineering, design for manufacture, and preparation for production and launch.
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A typical process includes discovery and research, concept development, industrial design, engineering and prototyping, testing and iteration, and manufacturing readiness. The process is tailored to the complexity and goals of each project.
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Timelines vary by product complexity. Early concept and design stages typically take several weeks to a few months. Full development through manufacturing readiness can take several months longer, depending on testing and production requirements.
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Alloy provides product strategy, industrial design, mechanical engineering, prototyping, user testing, design for manufacture (DFM), and support through early manufacturing and launch.
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Industrial design focuses on the form, usability, and manufacturability of physical products. Alloy’s approach combines user-centred design with engineering constraints to ensure products are both desirable and ready for production.
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Yes. Alloy works on both new products and existing products, helping improve usability, aesthetics, manufacturability, cost efficiency, or performance. Alloy designs products with manufacturing in mind, including materials selection, component breakdown, tolerancing, and collaboration with manufacturers to support tooling and production setup.
Working With Alloy
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Projects typically start with an initial conversation to understand the product idea, target users, constraints, and goals. Alloy then proposes a structured scope covering design, engineering, and development phases.
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Helpful inputs include a description of the product idea, target users, any existing sketches or prototypes, desired timelines, and commercial goals. Alloy can help refine unclear or early-stage ideas.
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Alloy has received recognition through UK and international design awards for work across consumer and technology products. Award details and case studies are available on our website.